About
The Flowerdelivery ecosystem brings together premium gifting, collector culture and mission-driven flower giving under one operational parent: Williams Blomsterservice.
Three consumer brands, one shared operational backbone. We build products that treat gifting as a moment worth engineering — from preserved botanicals that last for years, to collector-grade rose drops, to subscription bouquets that fund matched donations.
The brands
Explore each brand
Each brand is independent, with its own catalog, subscription flows and identity — connected only where it makes the customer's life easier.
Premium Flower Gifts
Flowerdelivery — preserved roses, rose bears and thoughtful gifts delivered with trust.
Mystery Rose
Mystery Rose — a botanical collector universe with seasonal collections and rarity tiers.
Ajabaja Buketten
Ajabaja Buketten — 1 bought = 1 given. Subscription bouquets with matched donations.